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Ekspresso Coffee

3D LOGO REVEAL & PRODUCT LAUNCH ANIMATION

LOGO & BRANDING

CONTENT & SOUND

ANIMATION

CLIENT

YEAR

Nitesh Aggarwal

Ashish Sharma

Nitesh Aggawal

Ekspresso Beverages

2025

OVERVIEW

We crafted a luxurious 3D logo reveal for Ekspresso’s new cold coffee line, blending product marketing with elegant motion graphics. The animation features their signature can emerging from a cascade of coffee beans, culminating in a dynamic logo unveil – all designed to reinforce premium brand positioning for their retail launch.

CHALLENGES & APPROACH

  • Material Realism: Scanned actual coffee beans to create 4K PBR textures in Blender

  • Fluid Dynamics: Simulated bean particles with precise physics to avoid unnatural movement

  • Brand Synergy: Matched the logo’s gold foil treatment from Illustrator to 3D materials

  • Sensory Appeal: Added subtle steam effects and condensation droplets for mouthwatering realism

  • Sound Design: Timed the 12-second animation to the client’s jingle tempo for broadcast coherence

Process Highlights

  • Pre-Vis: Created 8 style frames to test bean cascade compositions

  • Pipeline: Seamless Blender-to-AE workflow with ACES color management

  • Sound Design: Custom “bean collision” Foley effects recorded in-house

Tools & Techniques Used

  • Software: Blender (modeling/simulation), After Effects (comping), Illustrator (vector prep)
  • Techniques: Photoreal material authoring, physics-based animation, brand-aligned motion design

Client Testimonial

“Mahima Studios transformed our packaging into a cinematic experience. Their animation doesn’t just show our product – it makes you crave it.”

Sophia Rivera, VP Marketing, Ekspresso Beverages

Keywords

3D product animation, beverage marketing, logo reveal, Blender simulation, packaging CG, food realism, retail visual appeal

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